One brand. Coordinated delivery. The right entity for the right project.
UNARI NOVA is built as a Saudi-facing platform for market access, technology and commercial execution. Legal, commercial and delivery entities can be selected according to licence, tax, partner agreement and project requirements.
One front office, multiple capability engines.
The client sees one account owner, one pipeline, one PMO rhythm and one coordinated delivery plan. Internally, market access, AI, industry solutions and operations can activate the right teams and partners.
Partner ≠ Business Unit
A partner becomes a business line only when there is repeatable demand, a visible pipeline, revenue and delivery capability.
Professional, diverse, trustworthy.
UNARI NOVA brings together talent that combines a global outlook with local insight. Beyond deep industry backgrounds, the team understands the Saudi market on the ground and aims to be your most reliable partner there.
Abdullah Wei
Twenty years across the Middle East and China markets, with a top-tier resource network spanning government, energy, telecom and technology. Specializes in strategic resource integration, top-level design of large projects and cross-border business coordination. Has led multiple flagship projects, building bridges between core Middle East institutions and leading Chinese enterprises to drive growth on both sides.
Mohammad Hussein Almalakh
Twenty-five years in the Saudi ICT market. Expert in strategic key-account expansion, high-value project negotiation and sales-system building. Deep experience in cloud computing, IoT, data centers and digital-solution market development; coordinates cross-department resources to move projects forward and grow revenue.
Daniel R. Shehayeb
Ten years developing markets across Saudi Arabia and the wider Middle East, focused on AI, robotics, smart security and automation solutions. Strong in hospitality, healthcare, government and private-sector client development; leads market entry and channel expansion for innovative technology products.
Waleed Azzam Al-Shen
Thirteen years in the Saudi domestic market, deeply focused on power and electrical equipment. Skilled in deep key-account development, strategic-partner management and end-to-end delivery of large projects, steadily strengthening the company position in the private sector.
Hailey Wang
Years of cross-border business experience focused on the Middle East and overseas markets, helping Chinese enterprises expand abroad. Skilled in overseas market research, localized channel building and audience growth; coordinates resources across China and overseas, with expertise in commercial negotiation and full-cycle project management to build durable cross-border partnerships.
New company, verifiable substance.
Instead of asking clients to trust a brand history, we give a verification path: the entity, the partners, case boundaries, the method and real delivery.